Even though it sounds really bizarre to explain Pinterest when a lot of us use it every day, it might not be quite what you think it is. Pinterest isn’t a social media network, it’s a discovery tool. Think of Pinterest as a search engine, but with added benefits.
I’m a complete Pinterest novice from a profile perspective (for now) but I use it every single day as a search engine, whether I’m looking for styling tips to help with a feature at work or a recipe for dinner. I love how easy it is to find information and as a visual person, I adore all the amazing imagery! But after spending a morning with Pinterest learning all about how the platform works and how to make it amazing, so I thought I should pass on some of the tips I learned! Here are 9 tips and tricks to make you a Pinterest expert...
1. Verify your Pinterest and convert to a business account, this will allow you to see the analytics of your profile and pins from the point where you have added the tracking code to your website. You can see how much traffic is hitting your profile as well as understand your audience, this is ideal for helping you to improve in the future by understanding who has engaged with your pins.
2. Be intelligent and think about the description as well as including key words, Pinterest has a much larger character limit than twitter (at 500 characters) so there is room to be creative! Use descriptive titles instead of something like ‘my style’ to make sure it shows up in more search results, also make sure your board is in the right category.
3. High quality, portrait images work best on Pinterest as the majority of images will be viewed on a mobile, they will be clearer to see and larger. Text overlays also work really well as it captures people’s attention and encourages them to click through.
4. Never delete a board as this will also delete those followers, simply re-name and amend the board if you don't want it any more.
5. Lists work really well on Pinterest, for example if you link through to a blog post of 10 of the best cafes in Manchester, that is something a lot of people will be searching for and will attract more readers to your blog.
6. Hashtags are pointless, it’s far more valuable to have a clear, useful description that adds value to the pin. Emojis are the same, there is no way that anyone will be able to search for your board if the title is a sassy emoji.
7. Content on Pinterest is evergreen so people will continue to find it, for example Christmas recipes and gift ideas will continue to be popular and drive traffic every year. Pins can take a while to build up momentum so don’t expect an instant result, it requires dedication and regular pins to increase reach. Also, people start researching 2 months in advance for events like Christmas!
8. Local content is great, this way it is more tangible for the audience around you. For example ‘10 things to do in London for free’ would work really well for people around and visiting the London area but would not be as interesting to some on the other side of the world.
9. You can add widgets to your site using the widget builder in the Business Centre, from the classic pin it buttons to embedding a board into a post. This will also encourage people to pin more from the site.
I'm going to be spending a lot of time building up my Pinterest, you can take a look at it here to see what I've been pinning! Do you have Pinterest? Leave a comment with your url below and I'll take a look!