Monday, 29 June 2015
I'll Meet you by the Sea
Oh summer, before we know it, you'll have been and gone... But while you're here, let's embrace you and let our wardrobes match the warmer weather. I'll meet you by the sea, we'll frolic in the surf and picnic in the dunes, it will be a whirlwind romance but one that we'll remember forever.
I'm always inspired by stores that execute campaigns well and Esprit is one of those, I tend to turn to them season after season for style inspiration. It isn't cutting edge or changing perceptions, but it is always spot on for casual looks and separates. Their recent 'Meet You by the Sea' campaign features a beautiful film following a family and their friends for a day at the beach, looks have been picked out and the whole film is shoppable. An idea that is seen across online fashion retailers these days but often nowhere near as well executed, it makes me want to join them, something that Esprit does exceptionally well. All of their models are approachable and personable, they aren't unattainable visions but people like you and me. Well, perhaps not quite as chubby as me... This story is full of breton stripes, clean whites, dove greys and simple basics, my idea of summer wardrobe heaven.
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