Sunday, 6 October 2013

Tweet Meets Vogue

Vogue's Fashion's Night Out 2013 is nearly upon us and for the first time it's being held in Manchester!

I posted a couple of weeks ago about all the insane events that are taking place on Thursday the 10th of October, make sure you check out Vogue's site for further updates and more info. Not only am I excited for the event, it's also my birthday that weekend so FNO is going to kick off the celebrations!

To get a better feel for the event and the people behind it, I spoke to the brains behind Vogue's Fashion's Night Out 2013 starting with Ginnie Chadwyck-Healey the co-ordinator of FNO.

Ginnie Chadwyck-Healey

Ginnie Chadwyck-Healey

Executive Retail Editor

Tell us a little bit about FNO and the idea behind it...

This global event was created in 2009 in a bid to encourage the Vogue audience to support the fashion and beauty industries following the dire effects of the global recession and the knock-on effect it had on consumer confidence and retail. FNO basically became a way to say 'it's okay to shop again', and to bring the enjoyment back into one of our favourite pastimes.

Why did you decide to move the event to Manchester?

Having hosted this in the capital for the past 4 years, we felt it only right to focus our efforts on a new element of the Vogue audience, and one which we know thrives on fashion and beauty brands, across all levels of the spectrum, from high street to high end names.

How did you start working with Vogue?

I graduated with an Art History degree (so should really be at Christie's or Sothebys!) but always knew I wanted to work at Vogue. 

I've now been at the magazine for 8 years, most of which has been on the commercial side which I found incredibly interesting, and my current role as Executive Retail Editor is a new focus for me, working on events, growing the brand's reach through various partnerships, hosting trends presentations and writing my pages, Vogue Notebook.

What are you most looking forward to about FNO 2013?

We have brought VOGUE EATS to life on King St which will definitely be something to visit. I also can't wait to see a whole team of Vogue editors tottering around Manchester in their heels... We are not nearly as good at wearing heels as the wonderful girls of Manchester! We also have a team of Street Style photographers out and about and I'm looking forward to seeing some true glamour from this particular slice of the Vogue audience.

What can we expect to see in the future?

Let's get FNO 2013 off the ground first!

Kate Phelan, Francesca Burns and Lucinda Chambers

Francesca Burns

Fashion Editor

How have you been involved with FNO?

This year I've been on our internal panel contributing ideas for stores and special events taking place on the night. I will be working with Emporio Armani and DKNY on their events and flying the Vogue flag in Manchester.

What is your favourite FNO memory?

Last year I had so much fun - I did a talk at Chanel with the wonderful Bronwyn Cosgrave who wrote the 'Vogue on Designers' book on Chanel. I also did a Kusama styling booth with Louis Vuitton making over customers in Kusama polkadots and then finished the night at Hermès styling customers in scarves and literally dancing in the street! It was so great.

What are you most looking forward to about FNO Manchester?

For a start I'm really excited about spending a night in Manchester - I love the city and am sure FNO will be fantastic there. Both of my stores have great things planned so please come by and see for yourselves!

Kate Phelan

Contributing Fashion Editor

How have you been involved with FNO?

This year I will be giving fashion advice at Topshop in Manchester. ‘How to Topshop?’ is a guide on how to get the best from all the new season styles in store right now and what to look out for coming soon.

What is your favourite FNO memory?

I have always loved the buzz and the energy of FNO it's a unique experience and many of my favourite moments have been spending the evening with Edie Campbell and Daisy Lowe enjoying the variety of events and activities on the night with a bit of shopping thrown in of course! The first year we did it I was at Chanel where we styled and shot the girls in the store. It was crazy busy, with people queuing down the Old Bond St.

What are you most looking forward to about FNO Manchester?
This time Manchester will be an exciting new location for the event. It is such a dynamic city with big appetite for fashion.”

 Emma Elwick-Bates, Sarah Harris and Serena Hood

Serena Hood

Executive Fashion Editor

How have you been involved with FNO?

I've been working with Ginnie and specifically pairing editors with the stores.

What is your favourite FNO memory?
This is my first Fashion's Night Out with British Vogue and am thrilled to be visiting a new city and discovering the fashions scene in Manchester.

What are you most looking forward to about FNO Manchester?

I look forward to getting my FNO T-shirt customised by Erdem at Selfridges, stopping by the Mulberry store for an Essie manicure and visiting the Fashion’s Night Out Café by the award winning Cicchetti restaurant set up for one night only at House of Fraser.

Emma Elwick-Bates

Style Editor

How have you been involved with FNO?

I've been involved since we kicked it off at the Burberry store in London four years ago.

What is your favourite FNO memory?
Customising t-shirts with Erdem and Jonathan Saunders at Harvey Nichols, hosting the Manolo Blahnik pop up store in Liberty with Josephine de la Baume, dancing with suki Waterhouse at the liberty luau, scarf- styling at Hermes...too many good memories!

What are you most looking forward to about FNO Manchester?

Meeting the customers, introducing them to the designers and exploring a new city.

Vogue's Fashion's Night Out takes place in Manchester City Centre on Thursday the 10th of October, you can also pick up your exclusive map from Topshop, Harvey Nichols, Selfridges or House of Fraser to plan your night!

I can't wait for it, who else is going to be making an appearance? Make sure you tweet me and come say hello!

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