'If I were to sum up the IOU Project i would say that it has been a study in the creation of a Prosperity chain; an experiment to rethink how goods are produced and sold in a way that benefits everyone.' - Kavita Parmar, Creative Director of The IOU Project.
The IOU Project is about to launch, a project bringing the customer and the craft together, with each, unique piece carrying a QR code that, when scanned, shows you the story of how your clothes came to be.
I love the idea of this and can't wait to find out more, though you should probably watch the video above, it explains it a lot better than I can!
Visit the website here.