'If I were to sum up the IOU Project i would say that it has been a study in the creation of a Prosperity chain; an experiment to rethink how goods are produced and sold in a way that benefits everyone.' - Kavita Parmar, Creative Director of The IOU Project.

The IOU Project is about to launch, a project bringing the customer and the craft together, with each, unique piece carrying a QR code that, when scanned, shows you the story of how your clothes came to be. 

I love the idea of this and can't wait to find out more, though you should probably watch the video above, it explains it a lot better than I can!

Visit the website here.


  1. This is such a brilliant idea! It's much better than just reading "Made in India" on the label

  2. chuffed to be sent this vid. It is real cooool. Excited for the launch.

    Helen, X


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