Cake Mag, who describes itself as the indie, confused and sweet magazine. Kind of sums it up perfectly really.
The photo shoots featured online, though all by different photographers and stylists, they all have a similar sense of awkward beauty and sumptuous colours.
I picked out the above shoot shot by Louise Hatton and styled by Courtney Sanders to show to you lovely people as I love the playful use of accessories, mostly the hair clips which reminded me of being about 11 and trying out different (equally awesome) hairstyles. They are simple, a little odd but still beautiful images.
I also want to steal the wardrobe for this shoot and may have to do some digging to find out about the clothes and accessories featured, expect some blog posts about them in the future!
Have a gander at Cake Mag here.